

MY COPYWRITING WORK
Figuring out a company or person's voice and writing in it is an art form and one that I've honed over years in newsrooms writing for anchors or correspondents before becoming a copywriter. As a copywriter, I quickly digest the client's tone and keep that tone throughout all platforms such as web, email, or product descriptions, and across projects. With SEO in mind, I can capture a playful or humorous tone, convey trust, or boil complicated subject matter down to information anyone can understand. My clients have included food and beverage companies, tourism, medical offices, financial planners, schools, various service providers such as a jeweler and a photographer, and retirement homes.

LET NATURE TAKE AWAY YOUR STRESS Sometimes the only way to really connect with family, friends, or colleagues – the people we care about and work with – is to spend time with them away from the noise of everyday life. Get away from TVs, cell phones, and the internet, in a place where the only sounds are the ones made by the water and the wind. At Brush Ranch, we let nature do the work, whether it’s helping families get to know each other again, building stronger teams, or just spending time on the river and by the campfire with old friends. We know how precious (and hard!) it is to spend genuine time together, and we love it when families and friends use our ranch to create those shared memories and bonds that bring them closer together – and carry them through life.
TOURISM: BRUSH RANCH RIVER LODGE
SEO web content and B2C email newsletters

Maple Bacon Bars: A raised donut in a bar shape with maple icing and a slice of bacon resting on top. BECAUSE BACON. Sugar Skulls: A raised donut in a skull shape with vanilla or fudge icing. This brightly decorated skull is just begging you to bite its teeth right off. CHOMP. French Toast: A raised square-shaped cinnamon and sugar donut with maple drizzle and sweet buttercream. You’ll drool. It’s fine, we have napkins. Birthday Cake: A vanilla cake donut with vanilla icing, smashed with rainbow jimmies. Or sprinkles, depending on where you’re from. Blue Sky (aka the Breaking Bad donut): A vanilla cake donut with blue cotton candy icing and blue rock candy. A fave ‘round these parts. Because Breaking Bad took place in Albuquerque. Breaking Bad is this show where this science teacher sold blue crystal meth… and... anyway these are yummy. We didn’t want to give you a sugar spike, but guess what, there’s more Usual Suspects right here!
FOOD & BEVERAGE: REBEL DONUTS
SEO web content and product descriptions

INTRODUCTORY LETTER I’m xxx, owner and director of Shady Oak Primary School, and I’ll bet you’re reading this because you’re in the same boat I was when my kids were young. I wasn’t satisfied with the education my first daughter was going to get in the public school system. My solution was to homeschool her, which led me to homeschool our second daughter as well. The teaching methods I adapted made such a buzz in the neighborhood, other parents started asking if I could homeschool their kids. Before I knew it, I had 12 kids in my home, and I taught them daily for 5 years!  I’ve taken these teachings with me to Shady Oak Primary School. I believe children need to be taught more than what they’ll pick up from a book, or what they’re being told they need to know for a standardized test. As I developed my curriculum for homeschooling, I decided I wanted to develop children who would go on to be successful adults, and that includes more than just academics. I showed them how to have an intelligent conversation, how to speak in public, eat properly at a table, or just how to have balance in their lives. I believe so strongly in this that while I ran the homeschool out of our house, I also became a consultant, traveling the country giving lectures to teachers on classroom management. The quicker you can figure out how a child likes to learn, the better for the child. Through our curriculum at Shady Oak Primary School, the kids are having so much fun they don’t even realize they’re learning along the way. They look forward to coming to school every day. They are engaged and take control of their own educations. I’ve been involved in early childhood development and education for many years, including running a youth offenders disciplinary unit, operating a therapeutic foster care out of my home for young women with behavioral problems, homeschooling, starting an After School franchise, and counseling parents on getting their kids ready to go college. I’m fiercely passionate about education and I know how to get kids to love learning. I’d love to show you around - please feel free to contact me.
EDUCATION: SHADY OAK PRIMARY SCHOOL
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Signature Massage The first thing you should know about my signature massage is that it is therapeutic. It is not meant to be a passive, relaxing massage. My goal is making effective, long-term change in your body. I want to help you get rid of pain for good. Maybe you’ve been seeing a chiropractor for years. Maybe you’ve tried physical therapy. Maybe neither of them has completely eliminated the pain. Therapeutic massage could be that solution you’ve been waiting for. Deep Tissue Technique In my signature massage, I use a deep tissue technique. It is a medical grade massage with the goal of realigning all the soft tissues. I will apply intense pressure, and I can vary it based on your comfort level. The point is to rehabilitate and restore your body. Every Massage Is Unique Every single massage I do is specific to the person in front of me and what is going on in their body at that moment. I have dedicated my practice to understanding the body. I find the root cause and repair it. The signature massage can be uncomfortable at times, but the discomfort you experience will pale in comparison to the relief you will feel to finally diagnose and erase that pain. You can choose moderate to very deep pressure.
SERVICES: DEBORAH HAYES MASSAGE
SEO web content

INTRODUCTORY LETTER: I’m XXX, CEO of Original Care Assisted Living, and I’m reaching out to you because I know you might be dealing with some big decisions right now – and it’s tough. I want to try to make things easier for you. I want to introduce you to Senior Comfort. It’s an assisted living home I helped create, based on my deep belief that seniors should not live out the remainder of their years in a cold, clinical setting. Senior Comfort Assisted Living is a tight-knit community, a home where help is just outside your door, not down a long hallway. We give seniors the same kind of care their children would give them. I became involved with Original Care because I realized after my grandmother passed away, that while she was a big part of my life, I was a very small part of hers. I wanted to know more of her story. What was her life like before I knew her? So many of our residents have the most amazing stories – and I want to be a small part of their stories. Seniors deserve respect, dignity and personal space. Their families need to know they will be cared for and given every opportunity to enjoy the rest of their lives in comfort, surrounded by friends and caregivers, and with the same type of activities they had at home. No one wants to admit they can’t support their loved one at home. And sometimes that option is taken out of your hands. This might be the hardest decision you’ve ever had to make. I know. I understand. I would love for you to tour Senior Comfort Assisted Living and let our team help you see that it can get easier – both for the senior in your life, and for yourself. I’ll be following up in the next few days with emails in the hopes I can help guide you through this very stressful time. Thanks for reading, and again, I hope I can help.
ELDERLY CARE: ORIGINAL CARE ASSISTED LIVING
B2C Newsletters

There are times when you may feel stuck as a business owner. You want to grow your business, but for one reason or another, a traditional bank loan is not available to you. Your situation is not hopeless! Private lending can be a great option, but you need to know how to select the right lender. Here’s how to decide if private lending is right for your business. If you’re looking for cash flow or a loan to buy a new property, your options usually include: trying to secure a traditional bank loan, tapping into your personal savings, or asking family and friends to invest. But when none of those options are available, a private lender can be an excellent resource.
FINANCIAL: HIGH DESERT CAPITAL
Reward article and B2B newsletters

When you think of the steps you need to take to transform your smile, look at it as if you’re taking care of your house. In other words, any cosmetic dentistry plan needs a strong foundation, like your home. During our initial consultation, I’m going to check your bite and teeth alignment before I make any recommendations – that’s your foundation. It does you no good to have veneers that are going to keep popping off because your bite is off. So once I’ve done my initial assessment, here is what I might recommend to help build your beautiful house: You may need orthodontic treatment to correct your bite. I might suggest we try Invisalign first to correct any bite issues or overall dental integrity. If you need veneers or crowns, for example, they will either pop off or crack if your bite is not corrected first. I also include laser whitening in my Invisalign treatment. You may need implants or other surgical procedures. If you have a missing tooth or teeth, you may need an implant, removable dentures or a bridge. Implants replace the roots of lost teeth and help to maintain the integrity of the adjacent teeth. Dentures have come a long way, including overdentures, which are a combination of traditional dentures and implants that helps prevent bone loss you can get from wearing dentures alone. Bridges are used when you have two or more adjacent lost teeth. You may need periodontal surgery. Improving your smile may mean working on your gums. In this case, I might recommend periodontal surgery. The surgery removes tissue that has been damaged by periodontal disease and reconstructs the gums and surrounding tissue to better support the teeth and recreate a pleasant appearance. Once we have fixed your dental foundation, you are well on your way to that beautiful smile. But before any of this work is performed, of course, we have met with you in our consultation room to go over exactly what it is you’re looking for in your smile and how we feel we can best achieve it. We leave the final decision on our next steps up to you. Our goal is always to help you create and maintain a healthy and contagious smile.
MEDICAL: DALLAS LASER DENTISTRY
B2C email newsletters and reward article

COLD OPEN: A woman in a late 1800s dress, the shoulder of it ripped and falling off, runs through a dimly lit, ornately designed hotel hallway. She’s desperate to get away from someone, throwing a terrified look back at the camera every few steps. She tries doors as she runs, finding each one locked and desperately banging on them before moving to the next. Finally she finds an unlocked door and runs blindly through it, but a scream echoes from the room as the camera reveals what looks like a black hole - and no signs of the woman.
VIDEO SCRIPTWRITING: Crime/Horror/News
Short-form sizzle reels, packages, long-form documentaries